Ecommerce Profitability Calculator

Free profitability calculator 🧮 Discover your real margin before spending on ads 📊 Free profitability calculator 🧮 Discover your real margin before spending on ads 📊 Free profitability calculator 🧮 Discover your real margin before spending on ads 📊 Free profitability calculator 🧮 Discover your real margin before spending on ads 📊

🧮 Free calculator Ecommerce Profitability Calculator Discover your real margin, your break-even ROAS and how much you can pay per customer without losing money. Results update instantly. ✓ 100% free · ✓ Instant results · ✓ We do not store your data

Your data

Sale price

Product cost

Estimated CPC

What you pay per click on your ads

Conversion rate

Fixed costs per order

Optional: shipping, gateway fee or packaging

Result

BREAK-EVEN ROAS {{ calcRoas }}x Minimum ROAS so your ads do not make you lose money.

NET PROFIT PER SALE {{ calcBeneficioNeto }} {{ calcBeneficioMsg }}

NET MARGIN {{ calcMargenNeto }} {{ calcMargenMsg }}

GROSS MARGIN PER SALE {{ calcMargenBruto }}

ESTIMATED CPA {{ calcCpa }}

Reference estimate: does not include taxes, returns or other operating costs that may apply to your business.

What does each metric mean? So you make decisions with data, not by eye.

Break-even ROAS The minimum ad return (revenue ÷ ad spend) you need to avoid losing money. Below that number, every paid sale costs you more than it brings.

Estimated CPA Customer acquisition cost: what it costs you to get a sale based on your current CPC and conversion rate.

Net profit per sale What you actually keep per sale after subtracting product cost, fixed costs and what you paid in ads to get it.

Net margin Your net profit per sale expressed as a percentage of the price. It is the key number to know how healthy your business is, not just whether you sell.

Want us to put these numbers into practice?

Request a free audit of your store and we will tell you exactly where to improve your margin and conversion. Audit my store free