Free ecommerce break-even calculator 📊
Find your maximum profitable CPA in ads 🎯
Free ecommerce break-even calculator 📊
Find your maximum profitable CPA in ads 🎯
Free ecommerce break-even calculator 📊
Find your maximum profitable CPA in ads 🎯
Free ecommerce break-even calculator 📊
Find your maximum profitable CPA in ads 🎯
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Break-Even Calculator for Ecommerce
Calculate your break-even point for advertising campaigns: the maximum profitable CPA, your safe daily budget and how many days you need to cover your fixed costs.
✓ 100% free · ✓ Instant results · ✓ We don't store your data
Simulator
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Tools, domain, anything you pay for no matter what.
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How many out of every 100 visitors buy.
Result
You need {{ clicsPorVentaFmt }} clicks per sale at a {{ conversionLabel }} conversion rate. If the estimated CPA exceeds your margin, raising the budget won't fix anything: you'll just lose money faster.
⚠ {{ peqError }}
Maximum profitable CPA
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Your margin per unit is the ceiling
Estimated CPA
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Units to cover fixed costs
{{ unidadesFijosFmt }}
Per month, just to break even
Estimated daily sales
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With {{ clicsPorDiaFmt }} clicks per day
Daily profit
{{ gananciaDiariaFmt }}
Sales − margin − ads
Days to break even
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What does each number mean?
So you know exactly when your advertising is making you money — and when it's losing you money faster.
Maximum profitable CPA
The most you can pay per sale without losing money — it's your margin per unit. If your real CPA exceeds this number, every sale costs you more than you earn.
Estimated CPA
Calculated by dividing your cost per click by your conversion rate. It's what each sale really costs you with your current ad numbers.
Days to break even
How many days you need, at your current daily profit, to cover your monthly fixed costs. Fewer days means your business starts making real profit faster.
If the estimated CPA exceeds your margin
You're losing money on every sale. Raising the ad budget won't fix it — it only speeds up the losses, because each extra sale also loses money.
The real levers are: lowering the cost per click (better targeting or creatives), improving the conversion rate (checkout, price, trust), or reviewing the price and product cost. Adjust one number at a time and recalculate.
Frequently asked questions
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Want to know if your store is ready to sell more?
Request a free audit and we'll tell you what's holding back your conversion, from price to checkout. Audit my store for free
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