WebP is a modern image format that offers superior compression, with and without loss. According to Google's data, lossless WebP images are 26% smaller than equivalent PNGs, and lossy WebP images are 25%–34% smaller than equivalent JPEGs, with similar visual quality.
Shopify and WooCommerce already serve WebP automatically in many cases, but it's worth reviewing your original images — the lighter the source file, the less work the CDN has to do.
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